The Foundation established the “Love, starting from Elementary School” scholarship program for kids in 2012. By providing financial assistance for elementary school students from disadvantaged families, the Foundation aims to safeguard these students’ right to receive a good education and in doing so assists underprivileged families in need of support and resources.
As assistance to financially disadvantaged families is a long-term commitment, the Foundation continued the Love project through 2015. Over the past four years, financial assistance has been offered to over 300 children, while more than 100 families with financial difficulties have received subsidies for educational purposes. The Foundation also visited these families at the end of 2015 to present them with an allowance for the Chinese New Year holidays. The Foundation will continue its efforts to help underprivileged students complete their studies so that they can be in a better position to realize their full potential in their adult life.
At the 2015 Family Day, KGI Securities set up a booth containing nearly 1,000 children's books donated by employees to elementary school students who are part of the Foundation’s financial assistance program. The lucky kids were invited to the Family Day to have fun with KGI employees and to be able to go home with a bag full of books and gifts nicely wrapped by KGI employees. The participation of these lovely, lucky kids warmed the hearts of all involved!