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Retail Brokerage & Wealth Management

In 2014, KGI Securities’ brokerage department was renamed “Retail Brokerage and Wealth Management Department”. The integrated one-stop service model which supported by its inherent advantages of professional sales force and broad range of highly diversified products and services that are differentiated from those of other banks’ wealth management units. The diversified products include Taiwan-listed stock trading, futures, sub-brokerage (for foreign stocks), trust accounts for wealth management, and offshore securities unit (OSU) services.

In 2017, KGI’s retail brokerage and wealth management business operated 78 branches, with overall brokerage market share of 8.28%, ranked second in Taiwan market. It has continued to pursue sales growth and service quality improvement based on the principle of professionalism and innovation. In 2013, KGI Securities took the lead in online trading in Taiwan by creating a multi-platform trading environment and integrated cloud-based devices which can transmit real-time information via offline push technology the following year. Moreover, under government’s digitized financial 3.0 policies, KGI Securities developed an online integrated financial account platform to provide a variety of financial products and services in 2015 and 2016. As it extended its Mobile First strategy for the development of electronic platforms, KGI launched a mobile APP for Wealth Management in 2017 to accommodate various functions into mobile devices. It is worth mentioning that API services and the KGI Wealth Cloud are the first self-developed platforms in Taiwan’s securities industry. Customers can use the KGI Wealth Cloud to gain access to all accounts under China Development Financial integrated accounts and also to the asset allocation chart to examine overall profits and losses. In response to the mobile e-commerce trend, KGI Securities has enhanced its mobile services by enabling viewing of e-statements from multiple devices, and certificate generation and e-signing risk disclosure forms via mobile devices. Our personalized smart services for mobile phone users also add value to mobile trading. KGI Securities’ comprehensive electronic trading platforms provide clients with powerful trading applications, user-friendly websites for online trading, and convenient, prompt and secure mobile transactions.

Moreover, its customized services can meet the needs of high-net-worth clients and link with foreign financial markets as well as wealth management-related products, allowing the trading of multiple assets in numerous time zones and maximizing asset allocation efficiency. KGI Securities is well prepared in the face of widespread application of smart technologies. We have established a 360-degree customer view through scientific analysis of big data to gain an effective grasp of every customer’s various wealth management needs. We have also introduced a smart wealth management system to help customers reach their goals and enjoy financial freedom by combining automated and smart modules with customers’ wealth management needs. Going forward, we will provide around-the-clock services with our Smart Customer Service Team to accelerate investing and wealth management.

By providing a full range of financial services, KGI Wealth Management is constantly leading the market in terms of customer base and trust assets under management. In 2017, KGI’s Wealth Management business continued to be well-regarded by clients and market reviewers. It was awarded “Best Wealth Management Securities Firm – Distinguished,” “Best Broker Service (ranked No. 1),” “Best Digital Service,” and “Best Financial Products” in Business Today’s Wealth Management Reviews of 2017. On the business performance, KGI Securities provides clients with professional investment advice and diversified asset allocation into mutual funds, overseas equities, fixed income products, and structured- and insurance-related investment products, while achieving steady asset growth. KGI Securities established the first Securities Lending Service Center, providing dual securities lending services (securities lending from custodian or trust), allowing clients to enhance asset return and generate steady income.

Speaking of business innovation, KGI is the only securities firm providing US equities regular stock purchase (RSP) plans and the most Taiwanese equity RSP alternatives after its launch in 2017 for young low-income earners to accumulate wealth through “stock deposits.” With respect to personnel, a highly trained Financial Advisory Team was established to serve high-net-worth clients via customized investment solutions. In terms of the pan-Asia wealth management realm, KGI Securities has built an Overseas Securities Unit (OSU) platform, aiming to attract overseas investors by offering one-stop services for overseas ETF, mutual funds, private equities, hedge funds, bonds, structured products, and more.

Going forward, KGI Securities’ wealth management business aims to maintain its competitive edge over peers by optimizing its operation flows, systems, and product offerings to enhance business efficiency and service quality. In 2017, KGI launched social media to access potential customers and deepen existing client relationships. KGI has established a first-mover advantage within the securities trading industry by affiliating with the Line messaging app. Customers’ stock accounts are linked with their Line accounts so they can receive push messages regarding order confirmation, transaction confirmation, and auction orders. Furthermore, KGI’s official Line page also provides clients with stock information, industry news, daily trading recaps, and information on marketing events. Meanwhile, we invite many famous financial bloggers to communicate with users through professional articles posted on our official Facebook page. Besides providing financial information, this page will share book, wine, and movie reviews, in addition to investment advice.