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Retail Brokerage & Wealth Management

In 2014, KGI Securities’ brokerage department was renamed “Retail Brokerage and Wealth Management Department”. The integrated one-stop service model is supported by inherent advantages of a professional sales force and a broad range of highly diversified products and services that are differentiated from those of other banks’ wealth management units. The diversified products include Taiwan-listed stock trading, futures, sub-brokerage, trust accounts for wealth management, and offshore securities unit (OSU) services.
 
In 2016, KGI's retail brokerage and wealth management business operated 83 branches, with an overall brokerage market share of 8.32%, which ranked second in the Taiwan market. It has continued to focus on sales growth, service quality improvements and innovation. In 2013, KGI Securities took the lead in online trading in Taiwan by creating a multi-platform trading environment, and integrated cloud-based devices which can transmit real-time information via offline push technology the following year. Moreover, under the government’s digitized financial 3.0 policies, KGI Securities developed an online integrated financial account platform to provide a variety of financial products and services in 2015 and 2016. It is worth mentioning that API services and the KGI financing cloud are the first self-developed platforms in the security industry. Customers can use the KGI financing cloud to gain access to all accounts under China Development Financial integrated accounts and also to the asset allocation chart to examine overall profits and losses. Due to the growth of mobile e-commerce, KGI Securities has made significant progress by developing mobile apps for a wide range of electronic devices, such as a reader for e-statements, certificate generation, and risk-disclosure form filling. KGI Securities continues to offer comprehensive online trading services by adopting the latest technologies, providing clients with powerful cross-platform applications, user-friendly websites for placing orders, and convenient, prompt and secure mobile transactions. Moreover, its customized services can meet the needs of VIP clients and link with foreign markets as well as wealth management-related products, allowing the trading of multiple assets in numerous time zones, maximizing asset allocation efficiency.
 
By providing a full range of financial services, KGI Wealth Management is consistently leading the market by number of customers and size of trusted assets. In 2016, KGI's Wealth Management business continued to be well-regarded by clients and market reviewers. It was ranked first in the 'Best Service' category in Wealth Magazine’s Wealth Management Reviews of 2016, and also won 'Best Sales Team' in Business Magazine’s Wealth Management Reviews of 2016. On the business performance front, it provides clients with professional investment advice and diversified asset allocation into mutual funds, overseas equities, fixed income products, and structured- and insurance-related investment products, while achieving steady asset growth. Dual security lending services are also provided which allow clients to revitalize assets and generate steady income. With respect to personnel, the highly trained Financial Advisory Team was established to serve high-net-worth clients with customized investment solutions. In terms of the pan-Asia wealth management realm, it has built an Overseas Securities Unit platform, aims to attract foreign investors by offering one-stop services for overseas ETFs, mutual funds, private equities, hedge funds, bonds, structured products and more.
 
Going forward, KGI Securities’ wealth management business aims to maintain its competitive edge over peers. In 2017, KGI launched social media for customer relationship management and service. KGI has established a first-mover advantage within the securities trading industry by affiliating with the Line messaging app. Customers’ stock accounts are linked with their Line accounts so they can receive personalized push messages regarding order confirmation, transaction confirmation, and auction orders. Furthermore, KGI’s official Line page also provides clients with stock information, industry news, daily trading recaps, and info on marketing events. Meanwhile, we invite many famous financial bloggers to communicate with users through professional articles posted on our official Facebook page. Besides providing financial information, this page will share book, wine, and movie reviews, in addition to investment advice.